Position : Marketing Executive(CRM)- Marketing Department
Location : Desa Tun Razak, Cheras

Job Description

  • To manage and drive the card membership and loyalty programs in order to achieve the established Company business and top-line goals.

  • ​To plan, implement and execute effective programs to reward existing members.

  • Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance

  • To systematically manage anti-attrition numbers by establishing anti-attrition programs that promotes continued card loyalty.

  • To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.

  • To plan for more 3rd party tie up eg: Banks, Corporate Company or colleges to increase POP Card recruitment rate.

  • Involve in Bookfairs and BookFest recruitment mechanics.

  • To handle customers' enquiries via POPULAR website, phone calls and email.


  • Candidate must possess at least a  Degree / Diploma in Marketing, Business Administration or related disciplines

  • Fresh graduates are encouraged to apply

  • Numerate with the ability to produce reports and derive valuable insights and analysis

  • Experience in working with customers databases, data analysis, and email marketing platforms are added advantage

  • Good verbal & written communication skill

  • Well-versed in English, Bahasa Melayu, and Mandarin

  • Able to work independently and commited

Interested applicants, feel free to drop your resume to: [email protected]

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