Persuasion: Convincing Others When Facts Don't Seem to Matter
EAN No : 9780143133483
Author : Lee Hartley Carter
RM 75.50 (WM)
RM 75.50 (EM)
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Promotion Period : 2 Oct ~ 3 Dec 2020
The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.