Signature Mega Bookstore Features Unique Concept & Delights
Johor Bahru, 24 Dec
– After almost 11 years serving millions of customers at its old premises on the ground floor of AEON Mall Tebrau City – one of Johor Bahru’s largest malls with a post-expansion retail area of 1,000,000 sq ft - the HARRIS outlet has relocated to an even trendier mega store on the 1st floor. As an affiliate brand of POPULAR, HARRIS is a household name especially amongst JB residents, and this move will allow it to provide customers with an even more comfortable browsing experience.
Grand Opening Ceremony
As the only concept store in Johor under the POPULAR umbrella, this HARRIS outlet is expected to thrill and delight customers even more, with its interior decor and diverse offering of quality reads, multimedia items, CDs, stationery and more. Coinciding with the Christmas/New Year mood, POPULAR Book Co (M) Sdn Bhd’s Business Development General Manager, Mr Siew Sheue-Liang, warmly welcomed media and guests to this Grand Opening Ceremony, to share in greater detail what awaits visitors to this new HARRIS outlet.
“Under the Tree” Concept
2017 will mark the 20th
anniversary of POPULAR’s continued presence in Johor. The re-launching of this HARRIS outlet brings the total number of stores operated by POPULAR in the state to ten - five (5) in Johor Bahru, one (1) respectively at Kulai, Segamat, Kluang, Batu Pahat and Muar. POPULAR has gone to great lengths to provide customers with the best experience possible. Customers will delight in the “Under the Tree” concept, defining this new HARRIS outlet. The “tree” in the middle of this outlet is the “tree of knowledge”, where families and people can gather under, to immerse in a pleasant reading experience. Parents will enjoy relaxing with their children under this “tree”; chatting, reading and joking away, whilst pursuing knowledge.
No expense was spared, in ornating the new HARRIS premises with the loveliest design that corresponds most aptly with the love of reading and books. Ultimately, the idea is to provide book-lovers with an oasis, where they can gather to pursue and share knowledge…all “Under the Tree”.
Furthermore, HARRIS carries more than 55,000 titles of books giving readers a great selection of good reads. Besides that, customers could enjoy an extensive range of Gadgets & IT and Urban Write Series products. Urban Write Series offers an impressive amount of unique selections such as art paper, scrapbook accessories, fancy stationeries, greeting cards, gift sets, trinkets from around the world including UK, Japan, Korea and USA.
“Under the Tree” Deals (24 Dec 2016 – 15 Jan 2017)
There will also be many special deals lined-up, in tandem with the re-launching period from 24 Dec 2016 to 15 Jan 2017. Enjoy a 20% rebate on English, Malay and Chinese books, except Text and Assessment books, nett-priced items and non-book items. Customers will also receive a free POPULAR limited edition thermo lunch-box, with a minimum purchase of RM180 on the same day, in a same receipt. Customers with a minimum purchase of RM50 will be able to participate in a Lucky Draw, to win Gift Vouchers, as well as stationery items.
In addition, those applying for or renewing their POPULAR Cards will bring home exclusive premiums. They will also be able to enjoy immediate membership privileges in the form of rewards and special prices at all POPULAR outlets, including this HARRIS one.
Grand Opening Specials (24 Dec 2016 only)
Fun & Knowledge for All
Since being “Under the Tree” celebrates the gathering of minds in pursuing the love of books, a Shopping Spree and the appearance of radio-station deejays as “Store Managers” are amongst the fun activities organised for all.
1 Minute Grab-All-You-Can Stationery Shopping Spree
This fun event allows participants to pick selected stationery products in the designated area, within the HARRIS outlet. Participants - consisting of famous 988FM deejays Jason, May and Biau Ming, and 7 lucky customers - are given 1 minute to grab the products and return to the starting point, using the shopping basket provided. The top 3 winners will take home prizes, including POPULAR Gift Vouchers worth RM200, RM100 and RM50 respectively, and their full baskets of items. Consolation prizes consisting of RM50 worth of POPULAR Gift Vouchers will also be awarded.
1-Day “Store Managers”
On 24 Dec only, join 988FM deejays Jason, May and PM, as they assume the role of 1-day store managers, and serve customers. Just for the day, pretend that these deejays are HARRIS employees, and interact with them in person! Not to forget, to join their book sharing and signing session at 11am too!
Coming Soon To HARRIS
Learning is a journey that takes us from the cradle to the grave. And this is why customers will be delighted to know that this HARRIS concept outlet will feature a series of workshops, a part of continuing-education. Some of the workshops planned include a Coffee Appreciation and Latte Art Workshop, the Chinese Tea-Making Workshop and more.
2017年，是大众书局重要的一年，不仅是入驻柔佛州开拓业务的20周年，更在州内开设了10间门市 (新山5间；古来、居銮、麻坡、峇株巴辖和昔加末各一间) ，当中包括重新开幕的HARRIS书局。在这漫长的历程中，大众书局尽心尽力地为民众提供最好的服务。
欲知详情，请联系03-9179 6135 (雪敏)，或浏览www.popular.com.my